Celebrating Second Life’s Talented Creators and Mainstores
Second Life boasts a vibrant community of incredibly talented creators and designers. Week after week, we see their amazing work showcased at events across the grid, offering endless inspiration and opportunities for shoppers like me.
As a long-time SL shopper, I’ve always loved exploring the mainstore locations of my favourite designers. Many of my top finds and cherished creators were discovered during these visits. There’s something truly special about a well-crafted mainstore – the creativity, effort, and attention to detail that go into maintaining it can often leave me in awe.
However, over the years, I feel that we, as shoppers, have sometimes overlooked the charm and beauty of shopping in a mainstore. In the rush of event-based shopping, the joy of strolling through a beautifully designed space has been somewhat neglected.
Back in 2019, I ran a blog series called Mainstore Monday. Each week, I’d visit the mainstore of a brand I adored and write a dedicated post about it – celebrating its design, products, and overall presence. After a recent SLBN meeting, I realized this feature is worth reviving for my blog and for the community. I’d love for other bloggers to join me in highlighting some of their favourite stores and brands on Mondays too!
This can be done on any social media or blogging platform. To help get you started, here’s a quick list of ideas you might include when showcasing a mainstore:
- Narrative about the Store/Brand: Share how you discovered the brand, the first item you purchased, or your impressions of the store’s layout, landscaping, and aesthetic.
- Photos of the Store: Capture both interior and exterior shots to showcase its design.
- Links: Provide links to the store’s website, marketplace page, or social media platforms.
- Group Details: Highlight the store group, including how to join and its perks.
- Gifts and Offers: Share information about group gifts, subscriber rewards, or other special items.
- Sales and Promotions: Include details on any ongoing discounts or exclusive in-store offers.
You are welcome to download and use the Mainstore Monday logo below:

I intend to insert the name of the brand/store that I am focussing on each time I publish. There is absolutely no pressure to do this every Monday but if you’d love to join in please let me know by tagging me on social media. I will be sure to share your posts! My social media links can be found by clicking here